What your current and potential customers think and say about your brand is key to determining not only your perceived reputation, but how you need to adjust your strategy given it does not match your internal brand appreciation. You may already have a positive brand reputation that aligns with your corporate objectives, but oftentimes there is misalignment between what you think your company stands for versus what your customers perceive. In order to maintain or improve your brand reputation we have come up with a few tips to help enhance the chatter about your brand.   Up Your Game A  ...